During the most recent few years … years when so many companies across so many industries have truly felt the impact of a weakened economic environment … surviving was the objective that was common to most. How to best ride out the economic tsunami… and live… was both the focus and the challenge. And slowly over time we got tired of being victim and wanted to do what was necessary to reclaim the driver’s seat of our business. In many cases this looked like returning to what was, with slight modifications, because we wanted the success that was … yet again.
The most effective return to the march toward success that we see are those wherein the organization does a thorough job of breaking apart what was and reassembling it around what is. Why do this when what we had and know is what worked before? Ah … yes … however in most cases you are NOT, in fact, returning to what was. Here are some very real change areas worth exploring in this ‘break it’ process:
- Your market … is it still the same? Do you need to be open to creating other or additional ones by looking elsewhere?
- Your pricing … are people still willing to pay the price for your product that they paid previously … or has the changes in the economy impacted their ability to do that and thus your ability to sell at the same price?
- Your Sales Approach … it is designed to appeal to today’s buyer
- Your operational process … does it need to be streamlined to accommodate the altered pricing that the marketplace will bear? Where is the room for greater efficiencies?
By taking an aggressive approach to exploring your organization, fully open to the potential of significant re-vamping, you greatly enhance the potential, likelihood and ability to reclaim the driver’s seat in an effective and successful way. Being at a point of wanting to take back your organization and return to maximized success is the starting point. To work well that decision needs to do so built around the reality of today’s economic environment. So make certain your hatchet is sharp and the glue is known for its’ strength!
What say you? I’d love to hear! Thanks
